Speed that converts: why every 100ms matters

Speed is a feature. Studies consistently show that a one-second delay in load time can reduce conversions by around 7% - and on mobile, patience runs even thinner. Fast sites simply make more money.

What actually slows a site down

The usual suspects are oversized images, render-blocking scripts, bloated third-party embeds and unoptimized fonts. Most 'slow' websites aren't slow because of one big problem - they're slow from a hundred small ones.

How we hit sub-second loads

We serve modern image formats, lazy-load below-the-fold media, ship only the JavaScript a page needs, and cache aggressively at the edge via a global CDN. The result: pages that feel instant, everywhere.

Performance isn't a phase at the end - it's a decision we make on line one.

Speed also compounds with SEO: Google rewards fast, stable pages with better rankings, which means more traffic and more conversions from the same effort.