SEO basics for service professionals

You don't need to game the algorithm - you need to be genuinely useful and easy to find. For local service professionals, a handful of fundamentals go a long way.

1. Claim your Google Business Profile

It's free, and it's often the first thing prospects see. Complete every field, add photos, and keep your hours accurate.

2. Write for real questions

Answer the exact things clients ask you. 'How much does a real estate photographer cost in Toronto?' is a page - and a lead.

3. Get the technical basics right

Fast load times, mobile-friendly layouts, clear titles and descriptions. This is where a well-built site pays for itself.

The best SEO strategy is being the most helpful result - then making sure Google can read you.

4. Earn reviews, 5. Stay consistent

Reviews are social proof and ranking signal in one. And SEO compounds: publish steadily, keep your info current, and your visibility grows month over month.